Funnel Srl > Cookie

Cookie Policy

This document contains information on the technologies that allow Funnel s.r.l. (based in via Arno 21, 09122 Cagliari (CA), P.I / C.F. 03927350920 E-mail: (hereinafter “Funnel” or “Holder”), Owner of (hereinafter also “Site” or “Website”) to collect and save information (for example through the use of Cookies) or to use resources (for example by running a script) on the User’s device when the latter interacts with the Website.

Please note that, within this document, the term Cookie is only used to specifically indicate a particular type of Tracking Tool.

Some of the purposes for which Tracking Tools are used may also require the User’s consent. If consent is given, it may be freely revoked at any time.

The Website uses Tracking Tools both managed directly by Funnel (“first party”) and that enable services provided by third parties (“third party”).

Unless otherwise specified in this document, these third parties have access to their Tracking Tools. Duration and expiry of Cookies and other similar Tracking Tools may vary depending on Data Controller’s settings or those of third-party suppliers. Some of them expire at the end of the User’s browsing session.

Since the use of third-party Tracking Tools on this Website cannot be completely controlled by the Data Controller, any specific reference to third-party Tracking Tools is to be considered as indicative. To obtain complete information, Users are kindly invited to consult privacy policies for each third-party service listed in this document.

Users may in any case contact the Data Controller if they wish to receive further information about the use of these technologies on this Site.

2. Definitions and Legal References

Personal Data (or Data)

Personal Data is any information which, directly or indirectly, also in connection with any other information, including a personal identification number, makes a person identified or identifiable.

Data of Use

This information is collected automatically through the Website (including by third-party applications integrated into the Website), including: IP addresses or domain names of computers used by the user that connect with the Website, addresses in URI notation (Uniform Resource Identifier), the time of the connection request, the country of origin, the characteristics of the browser and the operating system used by the User, various temporal connotations of the visit (for example, the time spent on each page) and details of the itinerary followed within the Website, with particular reference to the sequence of pages consulted, the parameters related to the operating system and the computer environment of the User.


The individual who uses the application/website, who usually coincides with the Data Subject.

Data Subject

The person to whom the Personal Data refers.


Cookies are Tracking Tools that consist of small portions of data stored within the User’s browser.

Tracking Tool

Tracking Tool means any technology – eg. Cookies, unique identifiers, web beacons, integrated scripts, e-tags and fingerprinting – that allows Users to be tracked, for example by collecting or saving information on Users’ devices.

3. Activities Involving the Use of Tracking Tools

The Website uses Cookies or other similar Tracking Tools, in order to:

– carry out activities strictly necessary to ensure the proper functioning of the Website.

to measure traffic and analyze user behaviour and with the aim of improving the Site.

– to monitor and analyze traffic data and to keep track of the User’s behaviour.

4. Google Analytics (Google Ireland Limited)

Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google Analytics is a web analytics service provided by Google Ireland Limited (“Google”). Google uses the Personal Data collected for the purpose of tracking and examining the use of the application/Website, compiling reports and sharing them with other services developed by Google. Google may use the Personal Data to contextualize and personalize ads of its advertising network.

Personal Data processed: Usage Data and Tracking Tool. Place of processing: Ireland – Privacy PolicyOpt Out.

5. Content and Functionality Performance Tests (A/B testing)

The services contained in this section allow the Data Controller to track and analyze the response by the User, in terms of traffic or behavior, in relation to changes in the structure, text or any other component of this Website.

6. Targeting and Advertising

The Site uses Tracking Tools to provide personalized commercial content based on the User’s behavior and to manage, disseminate and track advertising.

7. Manage preferences and grant or withdraw consent

There are several ways to manage, lend or revoke Tracking Tool preferences: – Directly via your device settings, for example, they can prevent the use or storage of Tracking Tools.

– Via the settings within the cookie policy or by updating these preferences via the tracking settings widget, if any.

– From the appropriate functions of the browser or device, it is also possible to remove previously saved Tracking Tools.

– Other tracking tools in the local memory of the browser can be removed by deleting the browsing history.

– With regard to Third Party Tracking Tools, Users can manage preferences and withdraw consent by visiting the relevant opt-out link (if available), using the tools described in the third party’s privacy policy or contacting them directly.

– Regarding Third Party Tracking Tools, Users can manage preferences and withdraw consent by visiting the relevant opt-out link (if available), using the tools described in the third party’s privacy policy or contacting you directly.

– Information on the management of cookies can be found in some of the most popular browsers:

– Users can also manage some Tracking Tools for mobile applications by disabling them through the appropriate device settings (Users can consult the device settings to identify the relevant one).

8. Advertising Industry Initiatives for Consensus Management

Users can also access information on Youronlinechoices (EU), Network Advertising Initiative (USA) and Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan) or other similar services. The Digital Advertising Alliance also provides an application called Appchoices that helps Users control behavioral advertising on mobile applications.